How to Make a Great Trade Show Booth

Learn how to maximize your trade show success. You need your trade show booth to be informative and memorable.  You want people to remember your content or message.  Using banners and displays within your booth can be very effective.  Having catalogs, business cards and even flyers will give your visitors to your booth an opportunity to take along your company information.  Which promotional items to consider is the big question.  So before your purchase hundreds or thousands of one or several items, order a small quanity and give them out to your current clients and gauge their reaction.

Trade Show Display Truss Exhibits and Displays

Try attending a trade show booth before signing up to exhibit and you will see some vendors that have games, contests or some other attraction that pull attendees into their booth.  Watch for specific areas when most attendees gather, is it a certain isle, or space in the isle.  Maybe it is at the beginning or end of the isles.  Not all locations for a trade show are the same.  When you sign up to exhibit always ask the show coordinator how many attendees sign up for the show and how many actually attend.

Booth staff can make or break your trade show success.   This is one more element of your trade show booth that you should take into consideration.  Training your sales team and know how many booth staffers your will need.  Which are the best people to represent your company.  You want your sales and service deparments to be represented.  Elect one person to oversee your booth staff and write a plan for your team.  Having your staff well dressed and groomed in your trade show booth is very important.

Taking a few steps in educating yourself in designing and displaying your trade show booth can have rewards in the end.  Just performing some research and learning how to be successful at a trade show can mean the difference in recouping your investment and losing it. 

How to Setup a Home Based Business Trade Show Booth 

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Promotional Marketing Products: Sales Packaging Inc.

Always look at your promotional marketing concept and approach.  Choosing the right promotional products that people will keep instead of throwing away.  If you give a customer a cork screw that is not used everyday this will not reinforce your company name with your customer.  Look at your customer base you are trying to target and select items that way.  All men, all women this is your starting point.  Next is which items would be more useful to them that they would use daily and last for a few years:  travel mugs, pens, calendars, healthcare items and thermometers.

Where does the marketing start?  With your message that is imprinted. Getting the word out using promotional products is more than an item with your company name and logo but a message thanking your customer or call to action. You can reward your customers for their patronage or target new potential customers with a message. 

3D Pop Up Promotional Flyer

You can create a powerful promotional marketing campaign and measure your success.  First ask customers how they heard about your product or company.  You can imprint a special code, message or website url on the promotional item so that you will know when people have contacted you through your giveaways.  Know where your leads are generated from.  Tracking your promotional marketing is critical.  Some marketing campaigns run for days, weeks and even months.  Keeping flexible during the long campaigns enables you to make changes to get the most impact.

B-to-B Marketing Fundamentals Don’t Change

Finally, keep promoting your business around the holidays by sending your existing customers a special thank you gift, send your best customers a birthday or anniversary gift and don’t forget to promote your business internally by giving your employees a gift at their anniversary year of employment for putting in the most time or effort in making your company prosperous.

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Years ago purchasing promotional merchandise was fairly simple.  There were not alot of catalogue choices and the products were limited.  The promotional manufacturers only dealt with distributors of their products.  Overall the system performed well with speedy service, fair pricing and dependable delivery dates.  There were only several hundred distributors years ago.

The promotional merchandise industry has changed since then.  More choices to choose from in the product lines and thousands more distributors offering the promotional merchandise.  While the relationships between the manufacturer and distributor has basically remained the same.  Today you would not realize the difficulty in located products like rain ponchos, debossed leather jackets or coleman water jugs that customers experienced years ago.

Information on the internet has made an impact in locating any type or promotional merchandise for your small business.  You don’t need to set up an appointment with a promotional distributor, just click on their website and view the products online.  The distributor is only a phone call or email away to ask a question or request a sample of a product.  Choosing the right distributor to deal with may be alittle challenging.  I have found some of the smaller distributors are more knowledgeable and willing to assist their customers.  Smaller promotional merchandise distributors are normally run by the owners of the company and are hands on.

Many small businesses trying to compete to survive is not an easy task.  They need to attract the attention of new customers while trying to maintain their level of existing customers.  Marketing strategies need to be unique and beneficial.  Many small businesses may not have the budget to use the mass media like running newspaper ads, radio, television or outdoor advertising.  They search for an more economical way to promote their business name, message and their product line or service.

Promotional USB Drives 

Small businesses choose an alternative, using promotional products to market their products or services.  Giveaways have always been one of the best forms of advertising.  Promotional merchandise remains with the potential customer over a long period of time.  There are so many possibilities to be creative when choosing promotional merchandise.  Most distributors can assist in locating that perfect promotional gift.  For instance if you are a small business that offers computer service repair then the appropriate promotional item may be an imprinted computer accessory or you may be an auto repair garage that would choose a product in the automotive line.  The possibilities are endless.

So the next time you’re thinking of the best way to promote your small business consider using promotional merchandise to get the exposure you need.

REM visits PGA Merchandise Show 

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When attending trade shows you build relationships with customers, stay on top of industry trends and check out your competitors.  There is alot to gain for small businesses in marketing and displaying your exhibit that is appealing for a customer to stop by your booth.

Planning a strategy to attend a trade show is very important.  Cost is a factor, setting your goals and how to appeal to the current or potential customer.  Choosing the right booth location is so important, it can affect you receiving alot of traffic or very little.  Whenever signing up to exhibit at a trade show always look at the layout to see where the high traffic areas are located.  This may also effect the cost and size of the booth area.  You will need to figure out if the design of your display will work in the booth area. 

Trade Show Exhibit Reconfiguration

Using banners, display boards, covered tables and displaying your company information will allow your message to have a positive impact.  Choosing an imprinted promotional product to giveaway will assist you in marketing your small business. 

If you are planning to attend trade shows whether it is yourself or employees you want your company represented well, gather potential leads and generate sales.
 
There are many tactics your small business can use to ensure a winning trade show.  Once you have exhibited at a trade show and complied a list of new customers you can take the steps of a having a sales representative contact a customer by phone or direct mail.  The customer has prior knowledge of your company and product line and is more likely to speak with you or respond by mail or email.  So many relationships are built between a business and customers by trade shows attendance.   

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The Biz Bite with Whitney Keyes: How to market your booth at a trade show 

Since there are so many choices in the market today how do you know which pen is right for you.  BIC has been the number one ballpoint pen manufacturer for more than 50 years.  BIC not only manufacturers pens but also offers stationery, lighters, razors and more.  The BIC Cristal ball pen was manufactured in 1959 and cost 19 cents a pen. BIC has developed pens that are offered as a Clic Stic with or without a rubber grip, widebody pens and a popular 4 color pen.  Most of the BIC pens are offered in different cap colors, ink refill colors and a large variety of imprint colors. So many consumers choose the BIC pen for family reunions, company events, community celebrations and even weddings.

Promotional pens and pencils are used everyday by consumers and can help in promoting your company or organization.  Since pens are available in so many varieties you can start your search by determining which type of pen is suitable for you like a clic, twist action, pull action, gel, roller or stick pen.  In most pens you may choose the ink refill in fine or mediun point and black, blue or red ink. 

Deciding on an imprinted pencil

Pencils are normally manufacturered with No. 2 Lead.  Most pencils have a red eraser but some are available in white, yellow and green, it depends on which pencil and the manufacturer.  Pencils are painted in various colors, foil wrap, camouflage, patriotic and neon.  Constuction companies can choose between a regular or red lead pencil.  You can request to have the pencils sharpened before shipping.  This option is great if you are attending a trade show.

Most pencils are imprinted toward the eraser so your company, school or organization name will last a very long time.  The imprint is large to include your logo, address, phone number or slogan.  Pencils are one of the most inexpensive ways for advertising your business. 

L & R Promotions has been assisting their customers in selecting the right promotional pen or pencil for their next event.  If you’re not sure about the imprint you want to place on the pen, we can help.  L & R has the capabilities of converting art files into camera ready art for the best quality imprint.

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Promotional Bags and Totes

Promotional bags and totes are popular giveaways for companies, organizations and schools. There is a large variety to choose from like backpacks, duffels, drawstring, sling, messenger, portfolio, tote and eco friendly bags. You can customize them with screen printing, embroidery and even debossing on some. If you’re searching for that perfect promotional item that will last for a long time consider a bag or tote for your next event or marketing campaign.

How to choose the right promotional bag or tote that will fit your needs. Which type of business or industry where you work and what type of promotional event you are attending. Some tote bags have a gusset and some do not. So if you looking to carry items with more weight then a gusset and reinforced bottom are needed. If you need a tote for small thin items than absolutely you would not need a gusseted tote. For those trade show events, fundraisers and company giveaways you will be able to locate a tote bag to fit your budget. Tote bags may be imprinted or embroidered 1 side or 2 keeping your company name and logo in view to everyone to see.

If you’re searching for those corporate gifts, may I suggest a leather duffel, backpack or laptop bag that can be debossed with your company name and logo. Maybe you are searching for a type of bag that is less expensive, try a bag that is made from 600 Denier Polyester which can be screen printed or embroidered like backpacks, duffel bags, sling bags, messenger and portfolio bags. The price ranges on all types of bags for every budget.

When selecting a promotional bag or tote for that special event or giveaway choose a type of bag that your customers will love and use everyday. Keeping your organization or company name exposed everytime your customer uses their promotional gift.

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Promotional Kitchen Products

Possibilities are endless when using the home to promote your company name and logo on promotional kitchen products.  Kitchens are the central point of all households.  You see everthing from spatulas to refridgerator magnets to measuring cups just to name a few. 

Promotional jar openers, custom imprinted scrapers and bag clips are inexpensive giveaways.  The imprint areas may be small but gives a lasting impression of your business name.  Some customers prefer to receive that promotional product that is slightly different like a pizza cutter.  There are so many possibilities for the kitchen it’s hard to choose just one.

If you searching for a particular kitchen item, research our products at L & R Promotions.  We can assist you in choosing the right item for your next event.  So if you’re a pizza shop, taste of home distributor or food vendor giving a promotional kitchen product is right for you.

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Promotional Mugs / Drinkware

There are many choices and inexpensive ways to promote your company.  Promotional mugs / drinkware is a product that will last and customers use everyday.  They come in various colors, shapes and sizes for you to choose from.  Ceramic, travel, glass and stainless steel are only to mention a few.

Drinkware products can be handed out to your regular customers or at a trade show or special event.  Glass entertainer mugs / mason jars can be a great gift for your guests that attend your wedding or holiday event for your employees.  Stainless steel mugs are available with a plastic liner or stainless steel inside, all customers would appreciate them for their commute to work or taking the kids to school or traveling.  Promotional mugs are a great way for organizations and schools to raise money, placing their name and logo on one side and sponsors on the other.

Ceramic mugs are imprinted then fired for the ink to harden that won’t wash off.  Stainless steel may also be laser engraved that your company logo will last forever.  Some glassware may be etched instead of screen printed. 

Whatever you choose in the drinkware line for a special giveaway or promotion can be affordable and is available in a broad range of prices, sizes and colors. 

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Promotional Calendars

Nearing year end and wanting to thank customers for their continued support, thank them by handing them a promotional calendar imprinted with your company name and logo.  Calendars are an inexpensive way to say thank you and remind them about your company and services.

Customers use calendars whether it is for their wall, refrigerator, handbag, and even at their computers.  Calendars are available as a magnet calendar, pocket planner, wall or desk calendar.  This is a great promotional item that is frequently used for daily or weekly scheduling, around the home or office.

Calendars are personalized with your company logo and name which means everytime a customer sees your imprinted message it is a reminder about your company and where you’re located.  It takes several times seeing a particular ad or company name and logo for someone to remember.

To choose which type of calendar to giveaway you should look at the location of the customers you do business with.  Choosing more than one calendar type can accomodate several types of schedules for your customers.

Customers are always searching for that promotional calendar that they can use year round.  Promotional calendars are a constant reminder for advertising your company.  For an inexpensive item, an imprinted calendar can advertise your company day after day. 

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