Consider having your trade show truss custom made, there are several companies that can do this.  You can have your truss branded with your company colors, logo and even your products or services that you offer.  Depending on where you set up your trade show truss there may be specific requirements or dimensions that you need.  You can have your truss constructed to any capacity that will enhance your presentation.

When purchasing a trade show truss there are things to consider, like shape, display and function. If you want to have your products displayed, whether on shelves or hang them from a fixture, you then must make sure that the truss is fitted and included with accessories.

Truss Displays For Trade Shows That Are Truly Portable!

You want your trade show truss to be portable and easy to assemble and take down.  You’ll need this if you have to assemble the truss daily and move to a different location.  A truss should not take that much time to put up or take down.  Safety is another thing to take into consideration.  Once assembled the truss must be a safe structure that is not hazardous to the people walking by or the trade show area.

Orbital Truss Set Up

Overall, your trade show truss should present your companies image in the best way possible.  The first impression is a lasting one.

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Creative Advertising on Billboards – Attract, Engage, Reach

 Advertise your brand through outdoor advertising billboards is one way to reach potential customers.  Some billboard companies may offer a long term or rotating space depending on the location of the billboards.  Rotating space is a temporary ad that changes with other companies that have signed agreements for the ads to constantly change on the billboard.  This can be less expensive for a business and keeps the billboard from being blank.

When considering advertising billboards for your business, remember one thing, you only have the attention of the drivers for a few seconds.  The billboards must be targeted with your message.  Always include your company name, number, location, website address and image/picture.  Keep it simple and direct.  People going back and forth to work or just passing through will see your billboard along the highway and most times may only recall a portion of your ad.

Advertising Billboard 

You may want to research an outdoor advertising market report before signing a contract with a billboard company.  There are different fees depending on the type and size of billboards.  The rotating spaces and long term advertising will be priced differently and depending on which location and size of the billboard you want your message displayed.  Sometimes you can negotiate pricing if your budget allows for numerous locations.  There’s another option some companies use, mobile billboards.  These may not be suited for every type of business.  The ads are placed on the side of a truck and driven in high traffic areas, especially in high tourists areas.  Another cost is the design of your billboard, if you do not have the capabilities of designing your own sign the billboard company or another sign company can assist you with this. 

Truck Advertising – Mobile Billboard

Advertising billboards have been a traditional way of advertising for local businesses, nationwide companies and tourist attractions.  It is a known fact that when people see your billboard day after day the name or product will stick in the back of their mind, so when they’re ready to purchase your product or services the odds are your business will be remembered.

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trade show banner

Trade Show Display Products | Trade Show Banners | Trade Show Exhibit Display 

Trade show banners are constructed from vinyl or fabric.  Which one do you choose?  First consider how you will use or display your banner.  Vinyl banners will imprint well for using brighter colors and sharper images making them more eye catching.  They are also easier to wipe clean.  The only downfall is they may bend or crease.  As far as the fabric banners are long lasting and durable.  These can be folded or rolled up for easy travel.  These do not reflect light very well which may reduce the readability.  Fabric banners are not easy to clean like vinyl and can become drab and fade over time.

Retractable Banner Display, Pull Up Banners, Pop Up Banner, Tradeshow Banner

Every exhibitor at a trade show should use a trade show banner designed with your business logo and graphics.  This should also include any important messages you want your prospective customers to see.  A trade show banner is sometimes on a stand or hung from the ceiling by rope.  You can use these in your display or place them at the end of an aisle.  Some companies even place these in the show lobby.  Trade show banner stands are easy to set up, lighweight, portable and long lasting. 

You may find there are so many more uses for your banner stands than just at a trade show.  If you operate a small shop in a city, placing your banner stand out front on the sidewalk may bring customers into your store.  Displaying at a shopping mall, hotels, local events in your community, the opportunities are endless.  This is one method of advertisement many businesses should consider.  The investment can pay for itself.

Trade Show Banners and Murals

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B-to-B Marketing Fundamentals Don’t Change

Wish lists for b2b marketing and sales should be put on the back burner.  These can be implemented into your marketing budget when the economy becomes stronger and you have the funding.  Determine which b2b marketing campaigns will have the largest impact on sales and leads.  Keep these at the top of your list.

With marketing budgets tight, trying to reach the entire consumer market is impossible.  Focus your b2b marketing campaigns on product benefits, features and applications to a targeted group of prospects.  Use your b2b marketing dollars wisely for those short term results.  If you have an website, this can enhance your company image.  You want to take a look at which marketing campaigns worked in the past and what did not produce any or enough sales.

There are 16 proven techniques for better B2B sales leads generation with print advertising.  When dealing with a media rep ask for stats on the percentages of subscribers.  It is better to advertise in one or two magazine publications with more readers than spreading your advertising dollars throughout numerous publications that will not benefit you in the end.

Boosting your company’s sales with B2B marketing attending tradeshows.  Be selective on choosing which ones to attend due to the cost.  You can reduce costs by choosing a smaller booth and speaking with your dealer, distributor or people that resell your products.  This helps with staffing your booth with your own employees.  You also want to notify the attendees to stop by your booth when attending the tradeshow.

B2B Marketing

Another b2b marketing technique is to consider having a website built for your company that can reach millions of visitors a year.  You can promote your products or services to other businesses that otherwise may not no you even exist.  Select a marketing company that can assist you in submitting your site to search engines and choosing the correct keywords.  You can list special offers and call to action on each page.

I listed just a few ideas about b2b marketing.  Focusing on ways to reduce your costs but finding programs where your efforts will get you results.  You should never completely slash your marketing budget where you do not advertise your companys products or services.

B2B Marketing is Boring, but Doesn’t Have to Be

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How to Make a Great Trade Show Booth

Learn how to maximize your trade show success. You need your trade show booth to be informative and memorable.  You want people to remember your content or message.  Using banners and displays within your booth can be very effective.  Having catalogs, business cards and even flyers will give your visitors to your booth an opportunity to take along your company information.  Which promotional items to consider is the big question.  So before your purchase hundreds or thousands of one or several items, order a small quanity and give them out to your current clients and gauge their reaction.

Trade Show Display Truss Exhibits and Displays

Try attending a trade show booth before signing up to exhibit and you will see some vendors that have games, contests or some other attraction that pull attendees into their booth.  Watch for specific areas when most attendees gather, is it a certain isle, or space in the isle.  Maybe it is at the beginning or end of the isles.  Not all locations for a trade show are the same.  When you sign up to exhibit always ask the show coordinator how many attendees sign up for the show and how many actually attend.

Booth staff can make or break your trade show success.   This is one more element of your trade show booth that you should take into consideration.  Training your sales team and know how many booth staffers your will need.  Which are the best people to represent your company.  You want your sales and service deparments to be represented.  Elect one person to oversee your booth staff and write a plan for your team.  Having your staff well dressed and groomed in your trade show booth is very important.

Taking a few steps in educating yourself in designing and displaying your trade show booth can have rewards in the end.  Just performing some research and learning how to be successful at a trade show can mean the difference in recouping your investment and losing it. 

How to Setup a Home Based Business Trade Show Booth 

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Promotional Marketing Products: Sales Packaging Inc.

Always look at your promotional marketing concept and approach.  Choosing the right promotional products that people will keep instead of throwing away.  If you give a customer a cork screw that is not used everyday this will not reinforce your company name with your customer.  Look at your customer base you are trying to target and select items that way.  All men, all women this is your starting point.  Next is which items would be more useful to them that they would use daily and last for a few years:  travel mugs, pens, calendars, healthcare items and thermometers.

Where does the marketing start?  With your message that is imprinted. Getting the word out using promotional products is more than an item with your company name and logo but a message thanking your customer or call to action. You can reward your customers for their patronage or target new potential customers with a message. 

3D Pop Up Promotional Flyer

You can create a powerful promotional marketing campaign and measure your success.  First ask customers how they heard about your product or company.  You can imprint a special code, message or website url on the promotional item so that you will know when people have contacted you through your giveaways.  Know where your leads are generated from.  Tracking your promotional marketing is critical.  Some marketing campaigns run for days, weeks and even months.  Keeping flexible during the long campaigns enables you to make changes to get the most impact.

B-to-B Marketing Fundamentals Don’t Change

Finally, keep promoting your business around the holidays by sending your existing customers a special thank you gift, send your best customers a birthday or anniversary gift and don’t forget to promote your business internally by giving your employees a gift at their anniversary year of employment for putting in the most time or effort in making your company prosperous.

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Years ago purchasing promotional merchandise was fairly simple.  There were not alot of catalogue choices and the products were limited.  The promotional manufacturers only dealt with distributors of their products.  Overall the system performed well with speedy service, fair pricing and dependable delivery dates.  There were only several hundred distributors years ago.

The promotional merchandise industry has changed since then.  More choices to choose from in the product lines and thousands more distributors offering the promotional merchandise.  While the relationships between the manufacturer and distributor has basically remained the same.  Today you would not realize the difficulty in located products like rain ponchos, debossed leather jackets or coleman water jugs that customers experienced years ago.

Information on the internet has made an impact in locating any type or promotional merchandise for your small business.  You don’t need to set up an appointment with a promotional distributor, just click on their website and view the products online.  The distributor is only a phone call or email away to ask a question or request a sample of a product.  Choosing the right distributor to deal with may be alittle challenging.  I have found some of the smaller distributors are more knowledgeable and willing to assist their customers.  Smaller promotional merchandise distributors are normally run by the owners of the company and are hands on.

Many small businesses trying to compete to survive is not an easy task.  They need to attract the attention of new customers while trying to maintain their level of existing customers.  Marketing strategies need to be unique and beneficial.  Many small businesses may not have the budget to use the mass media like running newspaper ads, radio, television or outdoor advertising.  They search for an more economical way to promote their business name, message and their product line or service.

Promotional USB Drives 

Small businesses choose an alternative, using promotional products to market their products or services.  Giveaways have always been one of the best forms of advertising.  Promotional merchandise remains with the potential customer over a long period of time.  There are so many possibilities to be creative when choosing promotional merchandise.  Most distributors can assist in locating that perfect promotional gift.  For instance if you are a small business that offers computer service repair then the appropriate promotional item may be an imprinted computer accessory or you may be an auto repair garage that would choose a product in the automotive line.  The possibilities are endless.

So the next time you’re thinking of the best way to promote your small business consider using promotional merchandise to get the exposure you need.

REM visits PGA Merchandise Show 

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When attending trade shows you build relationships with customers, stay on top of industry trends and check out your competitors.  There is alot to gain for small businesses in marketing and displaying your exhibit that is appealing for a customer to stop by your booth.

Planning a strategy to attend a trade show is very important.  Cost is a factor, setting your goals and how to appeal to the current or potential customer.  Choosing the right booth location is so important, it can affect you receiving alot of traffic or very little.  Whenever signing up to exhibit at a trade show always look at the layout to see where the high traffic areas are located.  This may also effect the cost and size of the booth area.  You will need to figure out if the design of your display will work in the booth area. 

Trade Show Exhibit Reconfiguration

Using banners, display boards, covered tables and displaying your company information will allow your message to have a positive impact.  Choosing an imprinted promotional product to giveaway will assist you in marketing your small business. 

If you are planning to attend trade shows whether it is yourself or employees you want your company represented well, gather potential leads and generate sales.
 
There are many tactics your small business can use to ensure a winning trade show.  Once you have exhibited at a trade show and complied a list of new customers you can take the steps of a having a sales representative contact a customer by phone or direct mail.  The customer has prior knowledge of your company and product line and is more likely to speak with you or respond by mail or email.  So many relationships are built between a business and customers by trade shows attendance.   

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The Biz Bite with Whitney Keyes: How to market your booth at a trade show 

Once you decided which type and form of business, you should also have a background of business operations, setting up accounts with suppliers, negotiate pricing, marketing and hiring employees.  There are helpful tools to help you learn about forming a business, you can start with an accountant or search for your help online.  Make sure you comply with the law within your own state.  Starting your business correctly may save you from failure and unnecessary expenses and exposure.

Coming Up With a Business Plan
You want to outline what your goals are with the business and what is needed to get there.  Outlining a strategy is very important to your success.  Your business plan should include the following:
An outline and how to sell your business.
Description with an overview, history and structure.
Products or services.
Strategy of marketing your business.
Outline the operations, everything from location to staffing, also include policies.
Employee job descriptions and responsibilities.
Analysis of your financials. 

Many owners need to consider how their new business venture will impact their your own finances and may dictate the way they operate the business.  This is mainly true when anyone starts a home based business or small to medium size.  Some will use their own savings, borrow from family members or apply for a small business loan.  Others starting on a larger scale may look for investors.

Share Business Ideas

Networking with other business owners is one way to learn marketing, promoting your product and gather business ideas.  Some organizations hold meetings that are essential to owners to learn about challenges and successes from other business owners.  There is a wealth of information that you can learn whether it is from meetings or online articles.

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Since there are so many choices in the market today how do you know which pen is right for you.  BIC has been the number one ballpoint pen manufacturer for more than 50 years.  BIC not only manufacturers pens but also offers stationery, lighters, razors and more.  The BIC Cristal ball pen was manufactured in 1959 and cost 19 cents a pen. BIC has developed pens that are offered as a Clic Stic with or without a rubber grip, widebody pens and a popular 4 color pen.  Most of the BIC pens are offered in different cap colors, ink refill colors and a large variety of imprint colors. So many consumers choose the BIC pen for family reunions, company events, community celebrations and even weddings.

Promotional pens and pencils are used everyday by consumers and can help in promoting your company or organization.  Since pens are available in so many varieties you can start your search by determining which type of pen is suitable for you like a clic, twist action, pull action, gel, roller or stick pen.  In most pens you may choose the ink refill in fine or mediun point and black, blue or red ink. 

Deciding on an imprinted pencil

Pencils are normally manufacturered with No. 2 Lead.  Most pencils have a red eraser but some are available in white, yellow and green, it depends on which pencil and the manufacturer.  Pencils are painted in various colors, foil wrap, camouflage, patriotic and neon.  Constuction companies can choose between a regular or red lead pencil.  You can request to have the pencils sharpened before shipping.  This option is great if you are attending a trade show.

Most pencils are imprinted toward the eraser so your company, school or organization name will last a very long time.  The imprint is large to include your logo, address, phone number or slogan.  Pencils are one of the most inexpensive ways for advertising your business. 

L & R Promotions has been assisting their customers in selecting the right promotional pen or pencil for their next event.  If you’re not sure about the imprint you want to place on the pen, we can help.  L & R has the capabilities of converting art files into camera ready art for the best quality imprint.

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