Consider having your trade show truss custom made, there are several companies that can do this.  You can have your truss branded with your company colors, logo and even your products or services that you offer.  Depending on where you set up your trade show truss there may be specific requirements or dimensions that you need.  You can have your truss constructed to any capacity that will enhance your presentation.

When purchasing a trade show truss there are things to consider, like shape, display and function. If you want to have your products displayed, whether on shelves or hang them from a fixture, you then must make sure that the truss is fitted and included with accessories.

Truss Displays For Trade Shows That Are Truly Portable!

You want your trade show truss to be portable and easy to assemble and take down.  You’ll need this if you have to assemble the truss daily and move to a different location.  A truss should not take that much time to put up or take down.  Safety is another thing to take into consideration.  Once assembled the truss must be a safe structure that is not hazardous to the people walking by or the trade show area.

Orbital Truss Set Up

Overall, your trade show truss should present your companies image in the best way possible.  The first impression is a lasting one.

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trade show banner

Trade Show Display Products | Trade Show Banners | Trade Show Exhibit Display 

Trade show banners are constructed from vinyl or fabric.  Which one do you choose?  First consider how you will use or display your banner.  Vinyl banners will imprint well for using brighter colors and sharper images making them more eye catching.  They are also easier to wipe clean.  The only downfall is they may bend or crease.  As far as the fabric banners are long lasting and durable.  These can be folded or rolled up for easy travel.  These do not reflect light very well which may reduce the readability.  Fabric banners are not easy to clean like vinyl and can become drab and fade over time.

Retractable Banner Display, Pull Up Banners, Pop Up Banner, Tradeshow Banner

Every exhibitor at a trade show should use a trade show banner designed with your business logo and graphics.  This should also include any important messages you want your prospective customers to see.  A trade show banner is sometimes on a stand or hung from the ceiling by rope.  You can use these in your display or place them at the end of an aisle.  Some companies even place these in the show lobby.  Trade show banner stands are easy to set up, lighweight, portable and long lasting. 

You may find there are so many more uses for your banner stands than just at a trade show.  If you operate a small shop in a city, placing your banner stand out front on the sidewalk may bring customers into your store.  Displaying at a shopping mall, hotels, local events in your community, the opportunities are endless.  This is one method of advertisement many businesses should consider.  The investment can pay for itself.

Trade Show Banners and Murals

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How to Make a Great Trade Show Booth

Learn how to maximize your trade show success. You need your trade show booth to be informative and memorable.  You want people to remember your content or message.  Using banners and displays within your booth can be very effective.  Having catalogs, business cards and even flyers will give your visitors to your booth an opportunity to take along your company information.  Which promotional items to consider is the big question.  So before your purchase hundreds or thousands of one or several items, order a small quanity and give them out to your current clients and gauge their reaction.

Trade Show Display Truss Exhibits and Displays

Try attending a trade show booth before signing up to exhibit and you will see some vendors that have games, contests or some other attraction that pull attendees into their booth.  Watch for specific areas when most attendees gather, is it a certain isle, or space in the isle.  Maybe it is at the beginning or end of the isles.  Not all locations for a trade show are the same.  When you sign up to exhibit always ask the show coordinator how many attendees sign up for the show and how many actually attend.

Booth staff can make or break your trade show success.   This is one more element of your trade show booth that you should take into consideration.  Training your sales team and know how many booth staffers your will need.  Which are the best people to represent your company.  You want your sales and service deparments to be represented.  Elect one person to oversee your booth staff and write a plan for your team.  Having your staff well dressed and groomed in your trade show booth is very important.

Taking a few steps in educating yourself in designing and displaying your trade show booth can have rewards in the end.  Just performing some research and learning how to be successful at a trade show can mean the difference in recouping your investment and losing it. 

How to Setup a Home Based Business Trade Show Booth 

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When attending trade shows you build relationships with customers, stay on top of industry trends and check out your competitors.  There is alot to gain for small businesses in marketing and displaying your exhibit that is appealing for a customer to stop by your booth.

Planning a strategy to attend a trade show is very important.  Cost is a factor, setting your goals and how to appeal to the current or potential customer.  Choosing the right booth location is so important, it can affect you receiving alot of traffic or very little.  Whenever signing up to exhibit at a trade show always look at the layout to see where the high traffic areas are located.  This may also effect the cost and size of the booth area.  You will need to figure out if the design of your display will work in the booth area. 

Trade Show Exhibit Reconfiguration

Using banners, display boards, covered tables and displaying your company information will allow your message to have a positive impact.  Choosing an imprinted promotional product to giveaway will assist you in marketing your small business. 

If you are planning to attend trade shows whether it is yourself or employees you want your company represented well, gather potential leads and generate sales.
 
There are many tactics your small business can use to ensure a winning trade show.  Once you have exhibited at a trade show and complied a list of new customers you can take the steps of a having a sales representative contact a customer by phone or direct mail.  The customer has prior knowledge of your company and product line and is more likely to speak with you or respond by mail or email.  So many relationships are built between a business and customers by trade shows attendance.   

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The Biz Bite with Whitney Keyes: How to market your booth at a trade show 

Promotional Kitchen Products

Possibilities are endless when using the home to promote your company name and logo on promotional kitchen products.  Kitchens are the central point of all households.  You see everthing from spatulas to refridgerator magnets to measuring cups just to name a few. 

Promotional jar openers, custom imprinted scrapers and bag clips are inexpensive giveaways.  The imprint areas may be small but gives a lasting impression of your business name.  Some customers prefer to receive that promotional product that is slightly different like a pizza cutter.  There are so many possibilities for the kitchen it’s hard to choose just one.

If you searching for a particular kitchen item, research our products at L & R Promotions.  We can assist you in choosing the right item for your next event.  So if you’re a pizza shop, taste of home distributor or food vendor giving a promotional kitchen product is right for you.

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