Promotional Marketing Products: Sales Packaging Inc.

Always look at your promotional marketing concept and approach.  Choosing the right promotional products that people will keep instead of throwing away.  If you give a customer a cork screw that is not used everyday this will not reinforce your company name with your customer.  Look at your customer base you are trying to target and select items that way.  All men, all women this is your starting point.  Next is which items would be more useful to them that they would use daily and last for a few years:  travel mugs, pens, calendars, healthcare items and thermometers.

Where does the marketing start?  With your message that is imprinted. Getting the word out using promotional products is more than an item with your company name and logo but a message thanking your customer or call to action. You can reward your customers for their patronage or target new potential customers with a message. 

3D Pop Up Promotional Flyer

You can create a powerful promotional marketing campaign and measure your success.  First ask customers how they heard about your product or company.  You can imprint a special code, message or website url on the promotional item so that you will know when people have contacted you through your giveaways.  Know where your leads are generated from.  Tracking your promotional marketing is critical.  Some marketing campaigns run for days, weeks and even months.  Keeping flexible during the long campaigns enables you to make changes to get the most impact.

B-to-B Marketing Fundamentals Don’t Change

Finally, keep promoting your business around the holidays by sending your existing customers a special thank you gift, send your best customers a birthday or anniversary gift and don’t forget to promote your business internally by giving your employees a gift at their anniversary year of employment for putting in the most time or effort in making your company prosperous.

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Years ago purchasing promotional merchandise was fairly simple.  There were not alot of catalogue choices and the products were limited.  The promotional manufacturers only dealt with distributors of their products.  Overall the system performed well with speedy service, fair pricing and dependable delivery dates.  There were only several hundred distributors years ago.

The promotional merchandise industry has changed since then.  More choices to choose from in the product lines and thousands more distributors offering the promotional merchandise.  While the relationships between the manufacturer and distributor has basically remained the same.  Today you would not realize the difficulty in located products like rain ponchos, debossed leather jackets or coleman water jugs that customers experienced years ago.

Information on the internet has made an impact in locating any type or promotional merchandise for your small business.  You don’t need to set up an appointment with a promotional distributor, just click on their website and view the products online.  The distributor is only a phone call or email away to ask a question or request a sample of a product.  Choosing the right distributor to deal with may be alittle challenging.  I have found some of the smaller distributors are more knowledgeable and willing to assist their customers.  Smaller promotional merchandise distributors are normally run by the owners of the company and are hands on.

Many small businesses trying to compete to survive is not an easy task.  They need to attract the attention of new customers while trying to maintain their level of existing customers.  Marketing strategies need to be unique and beneficial.  Many small businesses may not have the budget to use the mass media like running newspaper ads, radio, television or outdoor advertising.  They search for an more economical way to promote their business name, message and their product line or service.

Promotional USB Drives 

Small businesses choose an alternative, using promotional products to market their products or services.  Giveaways have always been one of the best forms of advertising.  Promotional merchandise remains with the potential customer over a long period of time.  There are so many possibilities to be creative when choosing promotional merchandise.  Most distributors can assist in locating that perfect promotional gift.  For instance if you are a small business that offers computer service repair then the appropriate promotional item may be an imprinted computer accessory or you may be an auto repair garage that would choose a product in the automotive line.  The possibilities are endless.

So the next time you’re thinking of the best way to promote your small business consider using promotional merchandise to get the exposure you need.

REM visits PGA Merchandise Show 

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Promotional Mugs / Drinkware

There are many choices and inexpensive ways to promote your company.  Promotional mugs / drinkware is a product that will last and customers use everyday.  They come in various colors, shapes and sizes for you to choose from.  Ceramic, travel, glass and stainless steel are only to mention a few.

Drinkware products can be handed out to your regular customers or at a trade show or special event.  Glass entertainer mugs / mason jars can be a great gift for your guests that attend your wedding or holiday event for your employees.  Stainless steel mugs are available with a plastic liner or stainless steel inside, all customers would appreciate them for their commute to work or taking the kids to school or traveling.  Promotional mugs are a great way for organizations and schools to raise money, placing their name and logo on one side and sponsors on the other.

Ceramic mugs are imprinted then fired for the ink to harden that won’t wash off.  Stainless steel may also be laser engraved that your company logo will last forever.  Some glassware may be etched instead of screen printed. 

Whatever you choose in the drinkware line for a special giveaway or promotion can be affordable and is available in a broad range of prices, sizes and colors. 

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Promotional Calendars

Nearing year end and wanting to thank customers for their continued support, thank them by handing them a promotional calendar imprinted with your company name and logo.  Calendars are an inexpensive way to say thank you and remind them about your company and services.

Customers use calendars whether it is for their wall, refrigerator, handbag, and even at their computers.  Calendars are available as a magnet calendar, pocket planner, wall or desk calendar.  This is a great promotional item that is frequently used for daily or weekly scheduling, around the home or office.

Calendars are personalized with your company logo and name which means everytime a customer sees your imprinted message it is a reminder about your company and where you’re located.  It takes several times seeing a particular ad or company name and logo for someone to remember.

To choose which type of calendar to giveaway you should look at the location of the customers you do business with.  Choosing more than one calendar type can accomodate several types of schedules for your customers.

Customers are always searching for that promotional calendar that they can use year round.  Promotional calendars are a constant reminder for advertising your company.  For an inexpensive item, an imprinted calendar can advertise your company day after day. 

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