Creative Advertising on Billboards – Attract, Engage, Reach

 Advertise your brand through outdoor advertising billboards is one way to reach potential customers.  Some billboard companies may offer a long term or rotating space depending on the location of the billboards.  Rotating space is a temporary ad that changes with other companies that have signed agreements for the ads to constantly change on the billboard.  This can be less expensive for a business and keeps the billboard from being blank.

When considering advertising billboards for your business, remember one thing, you only have the attention of the drivers for a few seconds.  The billboards must be targeted with your message.  Always include your company name, number, location, website address and image/picture.  Keep it simple and direct.  People going back and forth to work or just passing through will see your billboard along the highway and most times may only recall a portion of your ad.

Advertising Billboard 

You may want to research an outdoor advertising market report before signing a contract with a billboard company.  There are different fees depending on the type and size of billboards.  The rotating spaces and long term advertising will be priced differently and depending on which location and size of the billboard you want your message displayed.  Sometimes you can negotiate pricing if your budget allows for numerous locations.  There’s another option some companies use, mobile billboards.  These may not be suited for every type of business.  The ads are placed on the side of a truck and driven in high traffic areas, especially in high tourists areas.  Another cost is the design of your billboard, if you do not have the capabilities of designing your own sign the billboard company or another sign company can assist you with this. 

Truck Advertising – Mobile Billboard

Advertising billboards have been a traditional way of advertising for local businesses, nationwide companies and tourist attractions.  It is a known fact that when people see your billboard day after day the name or product will stick in the back of their mind, so when they’re ready to purchase your product or services the odds are your business will be remembered.

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B-to-B Marketing Fundamentals Don’t Change

Wish lists for b2b marketing and sales should be put on the back burner.  These can be implemented into your marketing budget when the economy becomes stronger and you have the funding.  Determine which b2b marketing campaigns will have the largest impact on sales and leads.  Keep these at the top of your list.

With marketing budgets tight, trying to reach the entire consumer market is impossible.  Focus your b2b marketing campaigns on product benefits, features and applications to a targeted group of prospects.  Use your b2b marketing dollars wisely for those short term results.  If you have an website, this can enhance your company image.  You want to take a look at which marketing campaigns worked in the past and what did not produce any or enough sales.

There are 16 proven techniques for better B2B sales leads generation with print advertising.  When dealing with a media rep ask for stats on the percentages of subscribers.  It is better to advertise in one or two magazine publications with more readers than spreading your advertising dollars throughout numerous publications that will not benefit you in the end.

Boosting your company’s sales with B2B marketing attending tradeshows.  Be selective on choosing which ones to attend due to the cost.  You can reduce costs by choosing a smaller booth and speaking with your dealer, distributor or people that resell your products.  This helps with staffing your booth with your own employees.  You also want to notify the attendees to stop by your booth when attending the tradeshow.

B2B Marketing

Another b2b marketing technique is to consider having a website built for your company that can reach millions of visitors a year.  You can promote your products or services to other businesses that otherwise may not no you even exist.  Select a marketing company that can assist you in submitting your site to search engines and choosing the correct keywords.  You can list special offers and call to action on each page.

I listed just a few ideas about b2b marketing.  Focusing on ways to reduce your costs but finding programs where your efforts will get you results.  You should never completely slash your marketing budget where you do not advertise your companys products or services.

B2B Marketing is Boring, but Doesn’t Have to Be

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Promotional Marketing Products: Sales Packaging Inc.

Always look at your promotional marketing concept and approach.  Choosing the right promotional products that people will keep instead of throwing away.  If you give a customer a cork screw that is not used everyday this will not reinforce your company name with your customer.  Look at your customer base you are trying to target and select items that way.  All men, all women this is your starting point.  Next is which items would be more useful to them that they would use daily and last for a few years:  travel mugs, pens, calendars, healthcare items and thermometers.

Where does the marketing start?  With your message that is imprinted. Getting the word out using promotional products is more than an item with your company name and logo but a message thanking your customer or call to action. You can reward your customers for their patronage or target new potential customers with a message. 

3D Pop Up Promotional Flyer

You can create a powerful promotional marketing campaign and measure your success.  First ask customers how they heard about your product or company.  You can imprint a special code, message or website url on the promotional item so that you will know when people have contacted you through your giveaways.  Know where your leads are generated from.  Tracking your promotional marketing is critical.  Some marketing campaigns run for days, weeks and even months.  Keeping flexible during the long campaigns enables you to make changes to get the most impact.

B-to-B Marketing Fundamentals Don’t Change

Finally, keep promoting your business around the holidays by sending your existing customers a special thank you gift, send your best customers a birthday or anniversary gift and don’t forget to promote your business internally by giving your employees a gift at their anniversary year of employment for putting in the most time or effort in making your company prosperous.

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Years ago purchasing promotional merchandise was fairly simple.  There were not alot of catalogue choices and the products were limited.  The promotional manufacturers only dealt with distributors of their products.  Overall the system performed well with speedy service, fair pricing and dependable delivery dates.  There were only several hundred distributors years ago.

The promotional merchandise industry has changed since then.  More choices to choose from in the product lines and thousands more distributors offering the promotional merchandise.  While the relationships between the manufacturer and distributor has basically remained the same.  Today you would not realize the difficulty in located products like rain ponchos, debossed leather jackets or coleman water jugs that customers experienced years ago.

Information on the internet has made an impact in locating any type or promotional merchandise for your small business.  You don’t need to set up an appointment with a promotional distributor, just click on their website and view the products online.  The distributor is only a phone call or email away to ask a question or request a sample of a product.  Choosing the right distributor to deal with may be alittle challenging.  I have found some of the smaller distributors are more knowledgeable and willing to assist their customers.  Smaller promotional merchandise distributors are normally run by the owners of the company and are hands on.

Many small businesses trying to compete to survive is not an easy task.  They need to attract the attention of new customers while trying to maintain their level of existing customers.  Marketing strategies need to be unique and beneficial.  Many small businesses may not have the budget to use the mass media like running newspaper ads, radio, television or outdoor advertising.  They search for an more economical way to promote their business name, message and their product line or service.

Promotional USB Drives 

Small businesses choose an alternative, using promotional products to market their products or services.  Giveaways have always been one of the best forms of advertising.  Promotional merchandise remains with the potential customer over a long period of time.  There are so many possibilities to be creative when choosing promotional merchandise.  Most distributors can assist in locating that perfect promotional gift.  For instance if you are a small business that offers computer service repair then the appropriate promotional item may be an imprinted computer accessory or you may be an auto repair garage that would choose a product in the automotive line.  The possibilities are endless.

So the next time you’re thinking of the best way to promote your small business consider using promotional merchandise to get the exposure you need.

REM visits PGA Merchandise Show 

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When attending trade shows you build relationships with customers, stay on top of industry trends and check out your competitors.  There is alot to gain for small businesses in marketing and displaying your exhibit that is appealing for a customer to stop by your booth.

Planning a strategy to attend a trade show is very important.  Cost is a factor, setting your goals and how to appeal to the current or potential customer.  Choosing the right booth location is so important, it can affect you receiving alot of traffic or very little.  Whenever signing up to exhibit at a trade show always look at the layout to see where the high traffic areas are located.  This may also effect the cost and size of the booth area.  You will need to figure out if the design of your display will work in the booth area. 

Trade Show Exhibit Reconfiguration

Using banners, display boards, covered tables and displaying your company information will allow your message to have a positive impact.  Choosing an imprinted promotional product to giveaway will assist you in marketing your small business. 

If you are planning to attend trade shows whether it is yourself or employees you want your company represented well, gather potential leads and generate sales.
 
There are many tactics your small business can use to ensure a winning trade show.  Once you have exhibited at a trade show and complied a list of new customers you can take the steps of a having a sales representative contact a customer by phone or direct mail.  The customer has prior knowledge of your company and product line and is more likely to speak with you or respond by mail or email.  So many relationships are built between a business and customers by trade shows attendance.   

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The Biz Bite with Whitney Keyes: How to market your booth at a trade show 

Since there are so many choices in the market today how do you know which pen is right for you.  BIC has been the number one ballpoint pen manufacturer for more than 50 years.  BIC not only manufacturers pens but also offers stationery, lighters, razors and more.  The BIC Cristal ball pen was manufactured in 1959 and cost 19 cents a pen. BIC has developed pens that are offered as a Clic Stic with or without a rubber grip, widebody pens and a popular 4 color pen.  Most of the BIC pens are offered in different cap colors, ink refill colors and a large variety of imprint colors. So many consumers choose the BIC pen for family reunions, company events, community celebrations and even weddings.

Promotional pens and pencils are used everyday by consumers and can help in promoting your company or organization.  Since pens are available in so many varieties you can start your search by determining which type of pen is suitable for you like a clic, twist action, pull action, gel, roller or stick pen.  In most pens you may choose the ink refill in fine or mediun point and black, blue or red ink. 

Deciding on an imprinted pencil

Pencils are normally manufacturered with No. 2 Lead.  Most pencils have a red eraser but some are available in white, yellow and green, it depends on which pencil and the manufacturer.  Pencils are painted in various colors, foil wrap, camouflage, patriotic and neon.  Constuction companies can choose between a regular or red lead pencil.  You can request to have the pencils sharpened before shipping.  This option is great if you are attending a trade show.

Most pencils are imprinted toward the eraser so your company, school or organization name will last a very long time.  The imprint is large to include your logo, address, phone number or slogan.  Pencils are one of the most inexpensive ways for advertising your business. 

L & R Promotions has been assisting their customers in selecting the right promotional pen or pencil for their next event.  If you’re not sure about the imprint you want to place on the pen, we can help.  L & R has the capabilities of converting art files into camera ready art for the best quality imprint.

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Promotional Bags and Totes

Promotional bags and totes are popular giveaways for companies, organizations and schools. There is a large variety to choose from like backpacks, duffels, drawstring, sling, messenger, portfolio, tote and eco friendly bags. You can customize them with screen printing, embroidery and even debossing on some. If you’re searching for that perfect promotional item that will last for a long time consider a bag or tote for your next event or marketing campaign.

How to choose the right promotional bag or tote that will fit your needs. Which type of business or industry where you work and what type of promotional event you are attending. Some tote bags have a gusset and some do not. So if you looking to carry items with more weight then a gusset and reinforced bottom are needed. If you need a tote for small thin items than absolutely you would not need a gusseted tote. For those trade show events, fundraisers and company giveaways you will be able to locate a tote bag to fit your budget. Tote bags may be imprinted or embroidered 1 side or 2 keeping your company name and logo in view to everyone to see.

If you’re searching for those corporate gifts, may I suggest a leather duffel, backpack or laptop bag that can be debossed with your company name and logo. Maybe you are searching for a type of bag that is less expensive, try a bag that is made from 600 Denier Polyester which can be screen printed or embroidered like backpacks, duffel bags, sling bags, messenger and portfolio bags. The price ranges on all types of bags for every budget.

When selecting a promotional bag or tote for that special event or giveaway choose a type of bag that your customers will love and use everyday. Keeping your organization or company name exposed everytime your customer uses their promotional gift.

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