Many non-profit organizations don’t consider any type of a marketing concept. Whether you’re a company or non-profit it is extremely important to market your service or product. Starting with a non-profit marketing plan could make a huge difference in your bottom-line. You need to make people aware of your organization and what you are trying to accomplish.
Non-Profit Marketing Tips: A Marketing Plan
Start by defining your target market by doing research of organizations similiar to yours. With your non-profit marketing plan determine what you would like in the outcome. Design brochures and marketing materials that will outline benefits, donation circumstances, services and the values that your organization represent.
The 1-Page Marketing Plan for Nonprofits
Consider setting up an accounts for social media marketing strategies. There are alot of free online social media outlets like Twitter and Facebook. You can reach thousands even millions of online users that have a passion about the cause of your non-profit. Include a website in your non-profit marketing plan. Make sure it is professional and updated with your information, events you may be holding, how to make a donation, benfits of your organization and post monthly newsletters.
Will Marre and Non Profit Marketing Trends
Non-Profits should have a database of prospective and current clients. These can be used for mailings, phone calls, invitations and the list goes on. Forming alliances with other organizations, chamber of commerce, government agencies, local businesses and even the media can have their advantages. Non-profit marketing plans can be very effective if they are utilized to the fullest.